Local Search Engine Optimization (SEO) is how to put your website in front of more targeted prospects to drive phenomenal growth in your niche. We work with SMBs to achieve prime positioning in the Google 3-pack, which is the top three search results that are based in part on geolocation. Our Houston SEO company is comprised of people that are focused on your marketing goals and driven to provide successful SEO results to boost your How do I find a company’s SEO online presence and increase your leads!
Houston SEO Experts
With our SEO Agency your corner, your business can start to benefit from highly targeted website traffic that results in quality leads flowing or your phone ringing without using pay-per-click (PPC) advertising, for which the costs can get crazy expensive for SEO.
Local companies (mostly) turn to pay-per-click advertising because achieving top placements is difficult. Most SEO advice focuses on optimizing the content of a page while making some slight adjustments in the back-end by including Schema Rich Text Markup. That used to work, but in today’s competitive landscape for local listings, SEO needs to go further and that’s what Creative HTX helps you do. Go further than your competitors so you can win prominent placements for tightly targeted phrases on results pages (SERPS).
Our SEO strategy includes components that affect ranking like user experience, KW competition, technical SEO, link building, quality backlinks, load times, Google maps directional attributes, along with other ranking factors. We raise the bar further by optimizing your business listings profiles elsewhere, such as review platforms to ensure every piece of data that engines can interpret is the same across every business listing your local company has claimed.
Once we put a solid foundation in place, we then work tirelessly to maintain organic listings by being strategic about how we build links using only best-practice SEO techniques so your website is only sending high-quality signals to search sites, signaling that your website is authentic, credible and worthy of being ranked in the highly sought-after position #1 placed prominently above every organic listing.
Any business in Houston, TX, can benefit from our Local SEO Services.
Web design for SEO
It’s important to find a Houston SEO Agency that also designs responsive sites along with a strong SEO campaign and social media marketing strategy that matches your goals and improves your bottom-line metrics.
With our in-house SEO experts at your disposal, you won’t ever need to scratch your head in frustration at the markup needed for crawl bots to interpret your website. To increase the value of markup in terms of the referral traffic your website receives, our team can help implement structured data markup and Open Graph meta tags, which are used by the larger sites, including Facebook, LinkedIn, and Twitter.
Open Graph is used to pull the image on your web page when the URL is shared, along with the description text shown below the image. Marking up your web pages with Open Graph meta tags gives you complete control over the thumbnail image shared on social media, the title that’s used, and the description of your web page when viewed on Facebook and similar networks. The more shares your website gets, the better its SEO performance.
Organic search listings require a Structured Data Markup language. To mark your content up with Rich Snippets, you can use the Structured Data Markup Helper. To make sure all your meta tags remain consistent, the source code of web pages can be marked up using the Open Graph Protocol.
Search bots do crawl media content, so having your business website marked up for Facebook where you list your local business in the right category and the same city that matches your NAP (name, address, phone number) details, keeps your company consistent across all platforms. It’s also something that would need rectifying if you were to move location as an inconsistency could be problematic for your business. Our SEO agency can help update NAP listings when required. Our SEO team can either work with your web developers or add the markup required on your site. Choose Creative HTX as your Houston SEO Agency. We are a leading digital marketing agency in Texas with 10 years of technical SEO and link building experience. Get successful SEO services with a focus on user experience that attracts potential customers!
Review strategy can Affect Your SEO
Search companies give some weight to a business’s cumulative review scores. There are many review platforms, and you can choose to use any or multiple.
Review sites use Rich Snippets so your scores can be interpreted by search queries. SEO campaigns can benefit from using larger review platforms with a higher user base as it can speed up the process for acquiring reviews. For the most part, it’s best to focus on acquiring reviews as those are directly integrated within your Google My Business listing shown on the SERPS, helping to increase CTR (click-through-rate). However, depending on your sector, it may be more appropriate to use an industry-specific review platform for SEO purposes. If you are looking for a Houston SEO company, look no further than Creative HTX.
The 3 Types of Local SEO Houston Businesses Need to Know About
Some SEO Companies specialize in one type of SEO only. At Creative HTX, SEO is now integrated into our web design packages and covers all types of ranking factors.
Phase One (Once per-page)
Phase Two (Continuous)
Phase Three (Continuous)
On-page SEO is where many companies can make fast improvements, as it focuses solely on the content of a web page. This includes any videos and other graphics used within the page. The foundation of on-page SEO is optimizing the content for a specific phrase and related search terms people use to find your products or services as is called Latent Semantic Indexing. All this means is they use related terms in your copy, so you don’t need to be spamming the same keyword phrase throughout your page repeatedly to the extent it becomes unreadable.
Technical SEO is where companies without SEO expertise need the most help. The technical aspects include the following:
- Dynamic web design (meaning the web design is mobile-friendly).
- Content can be indexed (this is controlled by your websites robots.txt file).
- Your site’s architecture, which should be considered at the web design stage as this is the element that affects your website’s user experience.
Off-page SEO relates to the trustworthiness of your website. The signals are analyzed from links pointing to your domain and inner pages. The anchor text matters as it shouldn’t all be the same KW’s, such as “yoursite[dot]com/web-design” using the anchor text “web-design” to link to that page on every occasion. That would wind up over-optimizing the backlink profile. The purpose of those links is for engines to quantify the value of a link. Too much of the same can lead to penalties.
Take advantage of smartphone GPS as your Google Business Listing has your geographic location and that’s then used on the “near me” search queries of users to show them the closest * that they searched for. (* is a wildcard search operator like a fill-in-the-blank).
Similar to how Structured Data Markup helps communicate what a web page is about, the meta details coded into the source code of a web page spell out to engines what each element of your web page is about.
The most prominent aspect of on-page SEO is to use appropriate heading tags. (H1, H2, H3, etc.), and image alt (alternative-text) tags, which are used to describe an image.
To give you an example of alt text being used to describe an image of an office building:
“Photo: This is a photo from inside our office in Sugarland. Houston SEO experts are hard at work conducting an SEO audit for a local business site.” Naturally, that description would only apply where it was a true representation of the image. The alt text tag is an important part of accessible web design as it’s this text that’s read aloud by screen readers used by the visually impaired.
Another aspect of on-page SEO is the meta descriptions. These should be used to provide the snippet of the information shown on the search results pages (SERPs), however, these aren’t as important as image alt tags. If meta details haven’t been customized to the content of each web page, there is potential for some quick wins by optimizing the on-page content and getting ahead of your competition.
technical search optimization
The four key areas that need addressing within the architecture of a website for SEO are:
1) Having Simple URLs Shorter is better so yoursite[dot]com/contact is better than yoursite[dot]com/contact-an-agent-today.
2) Include a Sitemap map is needed for search crawlers to know what parts of your website to crawl and the priority to give each page. On sites with a blog, the blog page should have the highest priority for crawlers, as that’s where your newest content to be indexed will be.
3) Web Page Navigation The internal links you use to direct visitors around your site and the relevance of the anchor text used to describe the pages you’re linking to are factors in ranking. These help both readers and search bots/user agents better navigate the site.
4) User experience. Site and Web Page Load Time Each page should load fast, as in under two seconds. Waiting for a web page to load is not a sample of quality user experience, so steps should always be taken to improve page load time. Speed is negatively impacted by image-heavy web pages, which may need the sizes compressed to speed up the load time that affects user experience.
Every award-winning site is feature-packed with technical SEO work. As an expert SEO agency, our team handles the trio of SEO offerings for clients in Texas.
Off-Page SEO is the most difficult part of any campaign as different types of links and the attribution used for them, such as nofollow, dofollow, sponsored, and ugc, are all given different weights by search providers. Naturally, none of the search companies will reveal their requirements, but they do give cues about what helps them crawl websites efficiently. The more effectively a user agent can crawl a website, the better the pages will rank based on what we know factors into ranking statistics:
Relevant content to search terms
The trustworthiness of a domain
Cumulative backlink credibility
Cumulative backlink credibility Our SEO services yield terrific results locally as our expertise is SEO using best practices for Local Search Marketing (LSM). We know the domains to analyze and the ones that aren’t really competitors in the search results, such as gigantic e-commerce stores that rank for high buyer intent KW’s. For a competitive analysis, you can request an audit to identify what improvements would help improve search placements or make your pages more tightly targeted to the keyword phrases being used in pay per click advertising campaigns.
Our SEO auditing services can uncover what sites are linking to your biggest competitor(s) and why such as if they’re using an affiliate program in which case those are monetary links (rel=”sponsored”) whereas the rel=”dofollow” are the links given the most weight. Whether the links are tagged correctly or not won’t matter as our manual reviews ensure we identify the correct type of link in an SEO analysis to get a true assessment of your real competition. The data we uncover let us get strategic about earning the same quality of backlink or with better metrics to outsmart competitors.
No matter the type of business you manage in Houston, SEO is a core part of our services and the foundation of our website design packages. Speed, minimalist coding, rich text markup, shortened URLs, cross-browser compatibility, and compressed images are only part of the service we offer. SEO is time-consuming and needs in-depth knowledge to understand what to implement and when. Our team has been implementing search engine optimization since our founding days in 2005. Today, we just do a lot more of it, and our team has got better at it too.
As a full-suite design and SEO, our expertise is pivotal to clients needing to increase their online presence, and in particular, visibility within Search. Take advantage of our knowledge of Houston, SEO, Web Design, and social media marketing with branded digital assets that help your business acquire links naturally. Whatever type of marketing services your business needs help with, contact Creative HTX for a free consult and more information about the services we offer local clients throughout Houston and surrounding areas. At Creative HTX, we take a data-driven approach to help local websites get listed where it matters most, then maximize their visibility online.
WordPress based responsive website design made SEO ready for clients that want to communicate their services.
Our Digital Marketing Services are designed to increase your presence on local searches.
It all begins with imagination, we offer complete graphic services that include digital printing and production services.
We create custom apps for small businesses to improve business processes and quality for local clients.
Creative HTX is a complete one-stop Design Studio offering clients Web, SEO, Marketing, and Graphic Services.
We help local small businesses rank on search engines for their key terms, and niche services.